Among foodies, it’s been said that chocolate is the new cheese. And in NYC, tiny and tony chocolate shops are popping up everywhere.
And no milk chocolate allowed – very Jersey, my dear. I found this out the hard way.
One day last week, after an exhaustive search for pink blush in Soho, I popped into one of these new chocolaterias. After sampling the divine hot chocolate, which is almost like a melted chocolate bar, I scanned the candy counter for a piece to go. When I inquired about the milk chocolate, the prim and Prada-adorned owner stared me down - I could almost hear her thoughts “get out and go buy your Hershey’s down at the Korean deli.”
After an awkward silence, I was told – or I should say scolded – in a thick French accent that the store only carried dark chocolate. I stood there behind the many dark confections looking bewildered. No, shamed is a better word. Yes, only in NYC can one be shamed in a candy store for being unchic.